Growth Hacking as a Start-Up Strategy

One of the thing that I love about engineering is that there’s always so much to discover. And therefore it is that I noticed a phrase unfamiliar to me called “growth hacking”. Naturally, I needed to go figure out it. Here is what I discovered.


“Wikipedia defines growth hacking as a marketing technique created by technology startup sand utilizes creativity, analytical thinking, and social metrics to market products and get exposure. It could be viewed as part of the online marketing eco-system, as in several instances growth hacking are basically good at using methods like search engine optimization, website analytics, content marketing as well as A/B screening which are currently conventional. Growth hackers concentrate on low-cost and innovative options to conventional marketing, e.g. utilizing social media and viral marketing instead of purchasing advertising through more traditional media such as radio, newspaper, and television .Growth hacking is especially important for start-ups, as it allows for a “lean” start that focuses on “growth first, budgets 2nd.”

The issue facing start-ups
Initially, they’ve little if any money plus they do not come outfitted with a marketing history that is conventional. Without money and small marketing history, growth hacking as the query “how do I get clients”, however they answer the concerns screening and analytics:A/B tests, landing pages, looking at what goes viral and the like.

Sean Ellis coined the phrase in 2010 because he was disappointed, and he did it. Frustrated that after by assisting his customers, his techniques are used for constructing begin-up growth rapidly, once he left the photo issues began. Early in a start ups existence, there exists only thing that issues. Growth. In the first phase, you never require conventional entrepreneurs to come in establish a strategic marketing program, which is crucial later on-but less int he starting or to construct a marketing team. Because of this, traditional marketing methods were falling flat and Sean felt compelled to redefine how begin-up companies seriously considered growth.